Samsung's mobile strategy in 2010 will mainly focus on Smartphones. So, the company plans to differentiate itself by offering more affordable options, Hankil Yoon, vice president of product planning for Samsung, said during a Monday roundtable with reporters here at Mobile World Congress.
The VP said that there is a new segment of consumers looking for light and easy-featured phones. This is actually a statement to attract customers’ attention. Samsung did not end up introducing any Android phones at MWC this year, but the platform "will gain rapid traction in 2010," Yoon said. Windows 7 and the Linux-based LiMo are also "on the horizon."
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